Year 2K Communications, a unit of Lois/USA, has created a new campaign for The Rio Suite Hotel & Casino.
The print and direct mail effort from the Los Angeles shop is built around the theme of the "Perfect day" guests can enjoy without ever leaving the Rio. A print ad appearing in regional monthly and Sunday newspaper magazines describes the amenities of the Las Vegas resort, including its spa, golf course and club, suites, gaming facilities, wine cellar, shows, restaurants and nightclubs, ending with the text, "Feel the beat. Feel the heat. More dancing. Sleep. Sleep?"
The ad features the Rio's Web site address (www.playrio.com) and toll-free phone number.
The campaign may be expanded to include outdoor and radio executions.