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Austin Kelley Advertising won a five-agency race for the $3-5 million account of Rio Bravo Cantina.
The other agencies to make the finals for the account included Henderson Advertising, Greenville, S.C.; Bernstein-Rein and Barkley & Evergreen, both Kansas City, Mo.; and Wyse Advertising in Cleveland. Incumbent McConnaughy Stein Schmidt Brown, Chicago, did not participate.
“We felt a real connection with the [Austin Kelly] team,” said Cari Pirello, director of marketing at Rio Bravo. “They came in and presented us with creative that was dead-on target.”
“They asked us to prepare strategic and creative recommendations relating to the branding of Rio Bravo,” said agency president Jeff Nixon.
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