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Publicis & Hal Riney again shows its affinity for irreverent humor and over-the-top sight gags in a new TV campaign for Iomega. Billings were undisclosed.
The work, now breaking nationwide, plugs the company’s Zip technology, which allows users to store electronic files on small disks. The company claims Zip disks are more resistant to computer viruses and are a foolproof way of storing important material.
The spots also plug Iomega’s new digital audio player and a device that holds and displays digital photographs.
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