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SAN FRANCISCO — Publicis & Hal Riney is relying on its founder to stabilize the agency’s relationship with Saturn.
The car maker is searching for an agency to handle the $30-50 million launch of its Ion model. However, it is widely anticipated that the winner would ultimately land the entire $300 million account.
Although Riney maintains an office at the shop’s headquarters here, he has significantly reduced his role in recent years, typically working a couple of days a week, sources said.
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