Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
By Trevor Jensen
CHICAGO–The occasionally rocky relationship between Hal Riney & Partners/Heartland and Bally Total Fitness is over, with creative and production duties now being handled by a New York production company.
The alliance between Riney and Chicago-based Bally’s had been uneasy for some time before the agency resigned the creative assignment. Differences over compensation were one source of friction, according to sources.
Riney last year created and produced a flight of membership spots for Bally’s that ran through the beginning of 1997.
Media planning and buying remains at Western International Media in Los Angeles.
Bally Total Fitness spent $42 million on advertising for its chain of health clubs in 1996, according to Competitive Media Reporting.
John Wildman, vice president of marketing at Bally, could not be reached for comment.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in