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LOS ANGELES Publicis & Hal Riney this week breaks its first effort for inventnow.org, an initiative designed to encourage ‘tweens to be inventive.
In one 30-second spot, a brother and sister are watching TV when a robot sidles up to the boy, who asks what the contraption is. “I don’t know,” says the girl, feigning ignorance. “Something I kinda made.” Another ad shows a young man who searches for his stray cat with a “cat magnet.”
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