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Saturn will continue its efforts to “contemporize” its brand in marketing behind a new sport utility vehicle, the VUE, a company executive said.
Ads supporting the vehicle are due this fall from lead Saturn agency Pub licis & Hal Riney in San Francisco. They will highlight the VUE’s attributes, but also put a fresh face on the Saturn brand overall, said Jill Lajdziak, vice president of Saturn sales, service and marketing.
“We don’t want to lose the essence of who we are, so we will stay focused on the Saturn brand,” she said.
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