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SAN FRANCISCO Publicis & Hal Riney is introducing a new campaign today that aims to “enlighten” people about a new drink at Jamba Juice.
The San Francisco agency’s series of colorful, intricately designed posters by artist Ang Tsherin promotes the client’s lower-calorie, fruit-packed Enlightened smoothie. The artwork debuts today in-store while outdoor will break in late March or early April in markets such as Los Angeles, San Francisco, Chicago and Sacramento, Calif.
Lee Einhorn, vice president and associate creative director at Riney, found Tsherin through the Asian Art Museum here.
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