Riney Chooses Luker to Lead Creative on HP

Publicis & Hal Riney has hired Steve Luker as senior vice president, creative director on the agency’s global Hewlett-Packard business PC account.
Luker has been working with the San Francisco agency on a part-time, freelance basis for months, commuting from his home in Seattle. He recently helped launch the shop’s first advertising effort for HP, a global print and interactive campaign that was tagged “Engineered on a human level” [Adweek, Feb. 15].
“Joining Publicis & Hal Riney feels like a homecoming,” said Luker, who worked with Riney president Scott Marshall when the two were at Cole & Weber in Seattle.