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A local software firm is following the lead of its Silicon Valley competitors–recruiting employees with billboards rather than newspapers.
“Internet start-up. Venture-backed. Free snacks. Foosball,” reads one of nine ads placed in and around Greater Boston by ChannelWave Software in Cambridge, Mass.
The copy was written by staff at ChannelWave, a 5-year-old company that develops Web-based business communication software. The billboard was designed by Jessica Fahnley at AK Media in Stoneham, Mass., a subsidiary of Seattle-based Ackerley Group.
Billboards are often used on the West Coast to grab the attention of much-sought-after technology professionals, said ChannelWave vice president of marketing Ameeta Soni, who believes the tactic will soon gain popularity in the East.
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