Riggs, D&B Go to HH/A

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On the heels of capturing the $20 million Minolta business, Hill, Holliday/Altschiller continued its winning ways last week by picking up the ad accounts of Dun & Bradstreet and Riggs Bank.
HH/A won both assignments after reviews.
The accounts are worth $7 million apiece.
HH/A here will work with the Murray Hill, N.J.-based D&B on its core marketing information and credit services business. The company recently split itself into two public outfits: D&B and R.H. Donnelley, a marketer of Yellow Pages advertising.
“It’s an opportunity to redefine a great old brand,” said agency president Chuck Kushell.



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