RiechesBaird, a marketing consulting firm in Irvine, Calif., specializing in business-to-business accounts, has installed John Capano as vice president of brand strategy. Capano advises clients on brand strategy and leads integrated marketing initiatives. He was previously Convergence.net's vp of marketing and business development. He also co-founded Mead, Coen & Pure, where he advised such companies as Coty Beauty, General Motors, Intel and Volvo regarding marketing initiatives. His 13-year career includes work as a TV and new media agent at Innovative Artists Agency and the William Morris Agency, representing Pepsi-Cola, Reebok and Anheuser-Busch, among others.