Riding in Style

Passengers riding Amtrak through the Northeast corridor may have noticed a flashy new seat companion: Arrive magazine, available only in Amtrak trains and first-class lounges.

The bimonthly magazine, a joint venture between publisher Z Communications in Arlington, Va., and Amtrak in Washington, D.C., has a distribution of 200,000. Stephan Kessler, director of advertising for Arrive, claims it reaches 2.1 million riders over a two-month period.

“We’re targeting the upscale business traveler, although we reach a much larger demographic [on the trains],” he said.

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