CHICAGO Publicis Groupe's Fallon said it has promoted Todd Riddle to the top U.S. creative position at the agency, replacing Kerry Feuerman as creative director, who has left the shop.
Riddle, 43, has been with the agency for five years, most recently working as a group creative director on the shop's Travelers, Bahama Ministry of Tourism and Holiday Inn accounts.
"Todd delivered a high volume of exceptional creative work of the past year—with successful campaigns for Travelers and
Bahamas—further showcasing his creative abilities and leadership potential," said agency chairman Pat Fallon, in a statement. "More importantly, he has a strong sense of business and is a good listener—that's why he's so valued by his clients."
Prior to joining Fallon in 2002, Riddle was at Havas' Arnold Worldwide in Boston. Before that, he was at Hill, Holliday, Connors, Cosmopulos and Houston Effler. He's worked for clients such as John Hancock, Hyatt Hotels and Resorts, Titleist and Reebok.
An art director by trade, Riddle has written and directed a short film and won prizes from the American Screenwriter's Association for two original works. He graduated from Syracuse University's School of Visual and Performing Arts.
Riddle is the third creative director at the shop's Minneapolis headquarters in as many years. In early 2005, former TBWA London deputy creative director Paul Silburn joined the shop to head up the office. A divisive presence within the creative department, Silburn was fired in early 2006, spending less than a year at the agency.
In March 2006, former Fallon president and executive creative director Bill Westbrook joined the agency as vice chairman. Feuerman, 55, joined the shop as creative director shortly thereafter.
The creative shuffle comes at a tough time for Fallon, which recently lost creative duties on Citi's global $150 million advertising account. Earlier this month it lost creative chores on United Airlines' $100 million global ad account and fell short in a pitch for international creative duties on Volvo's $150 million ad business.