LOS ANGELES -- Debbie Richman was named U.S. director of national TV buying for Omnicom Group's OMD, a new position. She had been one of three directors of national television, handling such accounts as McDonald's, Clorox, Universal and Hershey.
She will report to OMD North America CEO Page Thompson. Richman, an 18-year media veteran, joined OMD in 1997. She also worked at at Ogilvy & Mather, Young & Rubicam and McCann-Erickson during her career.
OMD is the largest buyer of national television in the U.S., placing more than $4 billion in the medium annually. Richman will not be replaced; her accounts will be split between the two remaining directors of national television, Jeff Tyrrell and Chris Geraci, who will now report to Richman.