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DALLAS-The Richards Group has been selected to handle the $10 million-plus creative account of Labor Ready Inc., the nation’s largest provider of temporary manual workers.
The Tacoma, Wash. based personnel service will launch its first national advertising campaign next month. The effort will involve television, radio, print and direct mail components.
Western International Media will be responsible for planning and placement.
The campaign, employing “Dependable temporary labor” as a tagline, will brand Labor Ready as the most reliable and only national source of temp manual workers.
“Labor Ready is an incredible success story.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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