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DALLAS Bridgestone Firestone North American Tire today awarded its $25 million broadcast creative and media account to The Richards Group following a review, the client said.
Richards, a Dallas-based independent, bested Interpublic Group’s Draft FCB Group and Publicis Groupe’s Leo Burnett, both of Chicago, and incumbent Grey of New York, a WPP Group shop, in the final round.
Pile and Co. of Boston served as search consultant.
“After a review process that included several very talented agencies, we are pleased to begin working with The Richards Group,” said John Gamauf, president of consumer replacement tires at Bridgestone Firestone, which is based in Nashville, Tenn.
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