Richards Vies for NEC

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CHICAGO-NEC Technologies is down to two agencies for its estimated $11 million advertising account, with a decision expected by the end of the month.
Surviving a cut from a group of six shops the company initially considered are The Richards Group in Dallas and Mobium Creative Group of Chicago.
Officials with Richards declined comment on the search last week.
The winning agency will also handle NEC’s media buying, company representative Bruce Anderson said.
Incumbent agency Hill, Holliday, Connors, Cosmopulos in Boston
parted ways with NEC earlier this year in what the company called a mutual decision.
The Itasca, Ill.-based








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