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DALLAS Richards Group principal Rod Underhill has left the independent Dallas agency after 17 years to join his daughter Kelley Massoud at her start-up ViBrand Consulting, he said.
Underhill, 55, will carry the title of chief executive, and Massoud, 33, who also has worked in marketing, will be president, Underhill said. Among the services Dallas-based ViBrand will offer are presentation skills training, new business pitch coaching and brand strategy development, Underhill said.
Ad agencies that want to improve their win ratios in account reviews are expected to call on ViBrand, Underhill said.
“What
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