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DALLAS The Richards Group breaks its first work for Sanderson Farms chicken Monday that is designed to promote the brand while doubling as a consumer education campaign about “enhanced” poultry.
Brad Todd, a principal at the Dallas agency, said many people are not aware that most supermarket chicken contains extra water, salt and phosphates.
“Chicken is perceived to be a commodity, yet the market has differentiated itself by adding salt and phosphates,” Todd said. “Sanderson is choosing not to, and we thought that was a defining characteristic.”
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