Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
CHICAGO The Richards Group has bested three other finalists, including the incumbent, to win the National Pork Board’s $10 million account, the client and agency said.
The Des Moines, Iowa-based board selected the independent Dallas shop over the incumbent, Interpublic Group’s Campbell Mithun, Chicago, and independents Barkley Evergreen, Kansas City, Mo., and Periscope, Minneapolis. The review began in April.
“We were attracted to The Richards Group’s proven track record for building and reigniting brands and producing highly creative work that stays consistent over time,” said Jeff Hartz, director of marketing and communications for the National Pork Board, in a statement.
Campbell
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in