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DALLAS The Richards Group is developing a new campaign for Red Roof Inns that will promote the hotel chain’s ambitious renovation efforts.
The campaign is expected to break next spring, but one commercial has already been developed for markets where the hotel’s rooms have been remodeled. The spot has aired in Detroit, Cleveland and Columbus, Ohio, and the Baltimore-Washington, D.C., area, said Eric Studer, director of marketing for Accor North America, a Carrollton, Texas, firm that operates the Red Roof, Motel 6, Studio 6, Sofitel and Novotel chains.
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