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After a nationwide search, outerwear company Outlast Technologies has zeroed in on four finalists–including The Richards Group in Dallas–for its expanded international ad account.
The Boulder, Colo., client seeks a partner for a “definitive consumer” marketing push, after years of trade advertising to the sporting goods industry, said client marketing director Katie Hoffner. Hoffner is spearheading the $6-10 million review.
Other contenders are: Cole & Weber, Seattle; Leagas Delaney, San Francisco; and The Integer Group, Denver.
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