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With The Rich-ards Group walking off with the creative portion of Hyundai’s $160 million national account last week, Bates USA West is struggling to retain its dealer business.
While Bates could hang on to its Hyundai dealer account, the Irvine, Calif., shop is up against two agencies that have already taken the national account from it—Carat in New York, which earlier this year landed the consolidated $400 million Hyundai and
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