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Comdisco, a high-tech services company based in the Chicago area, has hired The Richards Group here for its reported $10 million advertising account.
Mary Moster, vice president of corporate communications at Comdisco, confirmed the selection last week.
She would not disclose other agencies that pitched the account, but published reports stated TFA/Leo Burnett Technology Group in Chicago was one of the finalists.
“We’re looking for Richards to produce a full branding program for us,” said Moster, who indicated the company went through an “exhaustive” list of agencies before selecting finalists this month.
Richards officials could not be reached for comment.
The Dallas agency’s assignment would primarily involve trade-oriented marketing to organizations that would utilize the Rosemont, Ill.,
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