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DALLAS The Richards Group promotes Red Roof Inn’s newly renovated rooms in its first campaign for the client since winning back creative duties in February.
The Dallas shop has created four 15-second TV spots that feature the client’s bobblehead-doll spokesman, “Red the Bobblehead,” who was introduced by Red Roof Inn’s former agency, Interpublic Group’s Hill, Holliday, Connors, Cosmopulos, in March 2002. In the spots, which break today in select markets on network TV, Red highlights the improvements being made to the hotel chain.
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