Richards Gives Tomatoes First Aid

DALLAS The Richards Group is preparing to launch a new TV spot for NatureSweet, the client’s first creative in two years, the agency said.

The 30-second commercial by the Dallas independent shop is an extension of an animated campaign that Richards first introduced in 2000. Targeting tomato lovers, the spot tries to reinforce NatureSweet as the only brand that always tastes homegrown.

Titled “Triage,” the spot opens on the tomato section of a grocery store, silent except for the buzz of the overhead lights.