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DALLAS: The Richards Group here has launched a new television campaign for the Florida Department of Citrus that features orange juice lovers who just cannot get enough.
Two 30-second commercials began airing last week. Those spots will be supplemented by three additional 30-second ads and three 15-second executions before year’s end. The work is airing on national network and cable stations.
The budget for the campaign was not disclosed, but the client has spent about $30 million on similar efforts in the past.
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