Richards Creates More of What's 'New'

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DALLAS The Richards Group continues “The new” campaign for Nokia in a series of national print ads that began appearing this week.

One ad shows a pink-clad woman resting her arms on an object that looks like Hasbro’s Lite-Brite, which is decorated with illuminated stars and other colorful images. In front is the new Nokia 3589i and the words, “The new eye candy.”

Another ad presents a woman sitting next to a guitar. Her shape is consistent with that of the musical instrument.



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