Richards Connects Woodbridge Wine in TV, Print

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

The Richards Group showcases the versatility of Robert Mondavi’s Woodbridge label in its first television ads for the client.

In one 30-second spot, the left side of the screen shows a man walking into a surprise party, where the revelers are drinking Woodbridge. On the right, a man opens the door and is surprised by a seductive woman who has wine waiting for him. Onscreen copy reads, “Welcome” on the left and “Do not disturb” on the right.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in