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Nokia, a player in the mobile phone field, is launching a new branding campaign aimed at the teen market.
Created by The Richards Group in Dallas, the print ad features Jennifer Love Hewitt, star of The Time of Your Life television series.
“Nokia chose Jennifer because she has broad appeal with the target audience,” said Peter Lempert, principal at Richards. “She readily reinforces what Nokia is trying to achieve in the teen market with its youthful-minded products.”
The ad will run in Seventeen and Teen People magazines in October and November.
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