Richards Brightens Picture for Florida Citrus

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NEW YORK The Florida Department of Citrus next week will launch a campaign telling consumers that despite an intense hurricane season, the outlook for Florida citrus for the coming year is positive and that the state’s orange juice is still the best buy for its many health benefits.

The first of six TV spots created by the independent Richards Group of Dallas will break Nov. 2 on national network and cable. Print, Internet and point of purchase will support.

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