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DALLAS The Richards Group’s $10 million consumer campaign for TV Guide features a reporter for the publication who uses interesting techniques to get scoop on the sets of three TV shows.
The humorous spots, which debut today, star Gordon Clapp of NYPD Blue, Gary Dourdan of CSI and Kathy Griffin of the upcoming Average Joe.
One commercial features Griffin reading a script in a trailer as her makeup is done by someone she believes is a female makeup artist.
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