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In a new television spot for Nokia’s 7210, a man messages a friend for help when he is unable to explain what he’s looking for in a Hong Kong market. She sends him a computer j-peg image of a toilet via the phone, which translates what he needs perfectly.
The Richards Group in Dallas created the commercial to showcase the soon-to-be-released phone, the first model the client will sell domestically with picture messaging and a color screen.
“The idea behind the strategy is interesting people tend to do interesting things with Nokia’s more intuitive technology,” said agency creative group head Chuck Schiller.
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