BOSTON Tango Group has been hired by Rich Consulting as the client's first agency for marketing communications services.
"Initially, we are working with Rich Consulting to build a foundation for their marketing programs," said Eileen Pacheco, president of Tango in Hingham, Mass. Priorities include developing an overall brand strategy and communication positioning through a new Web site, logo and corporate identity materials, as well as through public relations.
The win is important for the year-old shop because it provides Tango with an opportunity "to tap our cross-discipline capabilities and deliver a thoughtful, integrated marketing program," Pacheco said.
The work will target senior energy executives who could make use of Rich's services to help them better define their corporate objectives.
Pacheco built Tango from her prior business, One-to-One Strategies, a Plymouth, Mass., consulting company serving high-tech clients. Pacheco's second in command is vp Sue Vaillancourt. Before starting One-to-One, Pacheco served in various public relations and marketing positions, including a stint with PR agency Creamer Dickson Basford in New