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Duffy Promo Looks to Drive Traffic South
BOSTON–Gen Xers in black T-shirts and khakis have been lurking near subways, restaurants and bars, handing out temporary tattoos, postcards fliers and coasters emblazoned with the logo: mass-exodus.com.
They are part of a 25-member team executing a street marketing campaign created by Duffy & Shanley for the Rhode Island Development Corp. The Web site aims to convince Boston businesses to relocate to Providence, R.I., for economic and lifestyle reasons.
Duffy & Shanley also placed ads in Boston technology and entertainment publications and on a billboard along the Southeast Expressway.





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