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Trion Communications has been selected by R.I. Quality Partners, a nonprofit health watchdog group, for advertising chores following a review of undisclosed agencies.
Spending will be in the six-figure range for statewide campaigns dealing with numerous health-related issues, said RIQP executive director Marcia Petrillo. There was no incumbent.
The Providence, R.I., shop will use broadcast, print, outdoor and public relations to target three audiences: healthcare professionals (doctors, long-term facilities management); opinion leaders (elected officials and business owners/managers); and consumers, said Trion principal Josh Fenton.
The agency’s first work for the crosstown group will be a November effort designed to encourage Rhode Island residents to get inoculated against pneumonia.
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