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Consumers shopping for sugar are being asked to rewrite the cookbook when it comes to sweets.
The makers of Splenda, a no-calorie sweetener made from sugar, asks shoppers to “think sugar, say Splenda” in a new TV and print campaign. The ads, by Lowe unit Alchemy, replaces the word “sugar” with “Splenda” in nursery rhymes and poems.
Two TV spots began airing on Jan. 20. One features families and couples enjoying homemade goodies, while a girl recites, “Roses are red, violets are blue, Splenda is sweet, and so are you.”
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