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NEW YORK R/GA draws parallels between the ambitious and competitive spirit of New Yorkers and aspirations and dreams of Olympic athletes on a new Web site for NYC2012, the committee leading the city’s bid for the 2012 Summer Games.
The redesigned site (www.nyc2012.com) is a part of an overall marketing campaign that is aimed at wooing International Olympic Committee voters and generating local excitement for the effort. New York is vying against London, Moscow, Paris and Madrid, Spain, to host the games.
Interpublic
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