NEW YORK R/GA said Nick Law would be the agency's new chief creative officer for North America as part of a beefed up management team to implement international expansion.
Law, 40, will report to R/GA founder and CEO Bob Greenberg at the New York digital agency, where the latter retains broader creative oversight with the newly established global CCO title.
The moves are meant to buttress R/GA's international expansion. It mostly has remained rooted at its New York base, briefly operating a Stockholm, Sweden, outpost that shut in 2001 when R/GA lost the Ericsson business. Earlier this year it began a small London presence, taking office space from Interpublic Group sibling Lowe for a handful of staffers. The office was opened to service R/GA's Nokia client, and it now has 14 staffers.
R/GA has plans for further international expansion, including China.
Law has been at R/GA for five years, most recently as executive creative director for the Nike account. In that role, he led the development of the celebrated Nike ID work, a mobile application that allowed users to customize sneakers.
As creative chief, Law will work across all of R/GA's clients, which include Verizon, Purina and Suburu.
His prior ad experience includes stints in creative roles at FGI and D'Arcy Masius Benton & Bowles. Law's design background consists of work at Pentagram and Diefenbach Elkins, now part of IPG shop FutureBrand.