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NEW YORK R/GA retrieved facts and images from a rich archive of photographs, product advertisements and other historic materials to create an interactive time line in honor of the 150th anniversary of Levi Strauss & Co.
The microsite is accessible through www.levistraus.com, www.levi.com and www.dockers.com.
The primary navigation tool of the site is a stack of red cards, meant to remind users of Levi’s iconic red tab. Beginning in the 1850s and continuing to the present, each card corresponds to a particular decade.
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