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NEW YORK R/GA said it hired direct marketing veteran Steve Olderman as creative director to build on the interactive agency’s integrated capabilities.
Olderman has 25 years experience in direct and interactive marketing. Most recently, he spent 13 years at Digitas, joining the agency in 1991, when it was known as Bronner Slosberg Humphrey. As executive creative director at Digitas, he headed work on the agency’s American Express account, combining online and offline creative in one department.
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