Revver Looks to Up Creator Payouts

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NEW YORK When Revver started two years ago, it had a unique proposition: paying the creators of popular Web videos for their efforts.

The idea was simple: Revver’s technology would place a clickable ad on the end of videos, giving creators 50 percent of the money produced by the clicks. Since then, however, the field has gotten crowded, with video sites like Break.com and MetaCafe offering awards, while others like Blip.tv and the newly launched Sony site Crackle also paying up-and-coming talent.

Now,



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