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In a meeting last Friday between Revlon and the agencies pitching its $100 million-plus account, the client showed its TV and print advertising spanning 40 years and asked the agencies to “modernize the brand.”
Cheryl Vitali, evp, general manager of Revlon, said representatives from Deutsch, Kirshenbaum Bond & Partners, TBWA\Chiat\Day, all in New York, and McKinney & Silver in Raleigh, N.C., attended the group briefing.
In all, about 40 people, includ-ing Revlon executives, attended the three-hour meeting in which the New York-based client presented an overview of the company and briefed the shops on an assignment for a new product launch, Vitali said.
She declined to name the new product but said it is part of the Revlon line.
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