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LOS ANGELES A bear ravages a minivan and a car plunges over a cliff in two television spots breaking next week for Farmers Insurance.
The ads, from Interpublic Group’s Campbell-Ewald in Santa Monica, Calif., retain the tag, “Farmers. Gets you back where you belong,” which has been used since 1996. Spending on the campaign was undisclosed. Farmers had $14 million in advertising expenditures last year, according to TNS Media Intelligence/CMR.
The 30-second TV spots focus on auto insurance and show scenes in reverse so that damaged vehicles are restored to their original condition.
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