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NEW YORK Revenue Science said it has formed a new ad network that targets ads based on user behavior across several sites.
The network is meant to address a shortcoming of behavioral targeting: the inability to build large enough segments when only collecting user behavior on a single site. Revenue Science’s network allows advertisers to deliver brand advertising to audiences formed by data pooled by participating sites. Revenue Science did not announce which of the sites that use its software, which include WSJ.com,
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