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It’s the relationships, stupid. In the ad business, past relationships, both good and bad, can always be relied on to surface at some point—usually when a big piece of business is at stake.
Case in point: Arnold’s nearly year-long quest to add a major portion of the Fidelity Investments account, which recently culminated with the financial firm naming the Havas-owned shop to handle its mutual-funds and retirement-services offerings. The business had been with Hill, Holliday, Connors, Cosmopulos for six years.
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