Revamped MGD.com Pushes Music Promotions

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Miller Brewing has launched two new promotions for Miller Genuine Draft, which will be backed by ads from J. Walter Thompson, to draw traffic to its Web site.

A new version of mgd.com went live on Sunday to showcase Blind Tracks, an online audio player. The site is backed by national radio spots that play part of a song and then tell listeners they must go to mgd.com to hear the rest. “It’s a teaser campaign to get traffic to our Web site,” a representative of the Milwaukee brewer said.

TV spots backing Blind Tracks are possible, said dennis Ryan, the Chicago shop’s executive creative director.

MGD secured the exclusive rights to the music, most of which is alternative rock, through MP3.com.





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