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The build up of creative talent at Arnold Communications continued last week with the addition of copywriter Roger Baldacci.
The award winner will leave Fallon McElligott in Minneapolis, which he joined just a year ago, to work for Arnold creative director Pete Favat on the massive public education campaign to curb smoking currently underway for the American Legacy Foundation, Baldacci said.
Changing kids’ attitudes toward and behavior with tobacco products will be more rewarding “than pushing Twinkies,” Baldacci said.
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