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BOSTON Re:Think Group this week launches a TV campaign for Tribune Co.’s Southern Connecticut Newspaper holdings tagged “Don’t miss a day. Don’t miss a thing.”
The Stamford, Conn., independent shop incorporates typed supers in an attempt to make the spots “feel like printed stories unfolding,” said agency co-founder James Offenhartz. A trio of spots focuses on the newspapers’ coverage of local sports, business and community events. Suzanne Luna of Hyena Films in New York directed the ads.
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